SocialGuide was established with the vision that social media, and Twitter in particular, has transformed the traditional TV viewing experience. The growth of social participation around linear TV is growing exponentially, and our mission is to enable networks, advertisers and agencies to measure, understand and act on the Twitter activity surrounding TV.
SocialGuide identifies, captures and analyzes conversation on Twitter in real time for every program aired across 247 of the most popular U.S. television channels, including Spanish language channels. SocialGuide uses this data to power SocialGuide Intelligence, the core analytics and engagement product, a suite of API solutions that provide intelligence and curated content to power the next generation of social applications for MSOs, connected TVs and second screen developers, and the Nielsen Twitter TV Ratings.
SocialGuide, a Nielsen Company, was founded in Brooklyn, NY and is now headquartered in Manhattan, NY.