About

About SocialGuide

SocialGuide was established with the vision that social media, and Twitter in particular, has transformed the traditional television viewing experience. The growth of social participation around linear TV can't be denied. Networks, brands and agencies need solutions to help them understand the social impact of linear television and to make the chatter around TV programs valuable and actionable for their businesses.

SocialGuide's clients recognize that while measurement is an important component of social TV, there is an equally significant opportunity for engagement and audience activation.

SocialGuide has set itself apart in the social TV space by developing the first Twitter TV audience engagement & analytics tool, SocialGuide Intelligence (SGI). SGI provides an easy to understand, web-based dashboard that is used by departments across an organization including the Research, Social/Marketing, Digital, and Production. SGI provides a common platform and interface for those at an organization to speak the same language around social TV. It is being used by over 35% of the top television broadcast and cable networks as well as many agencies.

SocialGuide is part of NM Incite, a joint venture between Nielsen and McKinsey & Company. Through an exclusive agreement between Nielsen and Twitter, SocialGuide will play an active role in developing the upcoming "Nielsen Twitter TV Rating", which will build on SocialGuide's audience engagement analytics platform.