SocialGuide was established with the vision that social media, and Twitter in particular, has transformed the traditional television viewing experience. The growth of social participation around linear TV can't be denied. Networks, brands and agencies need solutions to help them understand the social impact of linear television and to make the chatter around TV programs valuable and actionable for their businesses.
SocialGuide's clients recognize that while measurement is an important component of social TV, there is an equally significant opportunity for engagement and audience activation.
SocialGuide has set itself apart in the social TV space by developing the first Twitter TV audience engagement & analytics tool, SocialGuide Intelligence (SGI). SGI provides an easy to understand, web-based dashboard that is used by departments across an organization including the Research, Social/Marketing, Digital, and Production. SGI provides a common platform and interface for those at an organization to speak the same language around social TV. It is being used by over 35% of the top television broadcast and cable networks as well as many agencies.
SocialGuide is part of NM Incite, a joint venture between Nielsen and McKinsey & Company. Through an exclusive agreement between Nielsen and Twitter, SocialGuide will play an active role in developing the upcoming "Nielsen Twitter TV Rating", which will build on SocialGuide's audience engagement analytics platform.
SocialGuide was founded in February 2011 by Sean Casey, who recognized that the growing trend of social TV had the potential, if harnessed correctly, to help networks and agencies make smarter decisions. Erika Faust shared Sean’s vision and teamed up with him to develop and market SocialGuide. When NM Incite acquired SocialGuide in October 2012, Sean and Erika joined the NM Incite team and will continue to innovate in the Social TV space and grow SocialGuide.